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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Institute for Market-oriented Management ： ウィキペディア英語版 Institute for Market-oriented Management The Institute for Market-oriented Management (IMU) (in German: ''Institut für Marktorientierte Unternehmensführung'') in Mannheim, Germany is an management, marketing and enterprise research institute and a member of the University of Mannheim.〔(【引用サイトリンク】title=IMU - Institut für Marktorientierte Unternehmensführung: About )〕 Under the leadership of Prof. Dr. Dr. h.c. mult. Christian Homburg,〔(【引用サイトリンク】title=IMU - Institute for Market-oriented Management: Team )〕 president of the Institute, and Prof. Dr. Sabine Kuester, vice president of the institute, IMU employs a staff of about 10. The institute, founded in 1999, considers itself a forum for dialogue between scientific theory and company practice.〔(【引用サイトリンク】title=Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim )〕 == Research == IMU stands conducts research in close collaboration with the Chairs of Marketing at the University of Mannheim. It publishes papers geared towards managers in global enterprises. Management topics relevant to best business practice are presented in a concise manner, and scientific research results are efficiently communicated. In many cases, these publications are based on application-oriented research and cooperation projects often involving a large number of global companies, such as BASF, Deutsche Telekom, E.ON, Google, Procter & Gamble, SAP AG etc.〔(【引用サイトリンク】title=IMU: Circle of Partners )〕 In general, the scientific studies conducted by the IMU institute analyze future or contemporary trends that may have an impact on market-oriented management. On this basis, practice-oriented findings are derived and published in IMU's series of scientific working papers, such as "IMU Research Insights". Many of the publications were also published in scientific journals and honored with awards at international conferences (e.g., by the American Marketing Association (AMU)). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Institute for Market-oriented Management」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.